Mike Fairfield
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Tag:
small business
The Estimate You Never Followed Up On
August 6, 2026
Ask a contractor why he lost a job and he will usually tell you the other guy came in cheaper.…
The 10-80-10 Rule Still Works. The 80 Just Changed.
July 30, 2026
If you have ever worked with a consultant, built a team, or tried to scale past doing everything yourself, you…
Human in the Loop
July 20, 2026
Human in the loop is the answer to a concern I hear from business owners almost every time AI comes…
Nobody Buys AI, They Buy Trust
July 16, 2026
Digital marketing trust is not something you buy off the shelf. Nobody wakes up on a Tuesday morning thinking "I…