Mike Fairfield
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The Estimate You Never Followed Up On
August 6, 2026
Ask a contractor why he lost a job and he will usually tell you the other guy came in cheaper.…
The 10-80-10 Rule Still Works. The 80 Just Changed.
July 30, 2026
If you have ever worked with a consultant, built a team, or tried to scale past doing everything yourself, you…
Human in the Loop
July 20, 2026
Human in the loop is the answer to a concern I hear from business owners almost every time AI comes…
Nobody Buys AI, They Buy Trust
July 16, 2026
Digital marketing trust is not something you buy off the shelf. Nobody wakes up on a Tuesday morning thinking "I…
Only 5% of the World Is Actually Using AI. That’s Your Window.
July 3, 2026
Most people think everyone is already doing this. They see the headlines. They hear the buzz at the chamber meeting.…
Your 20 Years of Experience Makes You Better at AI. Not Worse.
June 22, 2026
You opened a YouTube video last week about AI. Or maybe it was a podcast. Or a newsletter from some…
Google Just Changed the Rules of Advertising. Again.
May 21, 2026
Every year, Google Marketing Live rolls out a new wave of features and the room applauds. Most years it's incremental.…
Show Up or Step Aside
April 10, 2026
There's an old truth in sales that most people have forgotten. When a door-to-door salesman knocked on your door, you…
Why I’m Not Losing Sleep Over AI Taking Your Job
February 17, 2026
A few days ago, an essay went viral. I mean really viral — around 100 million views in a matter…
The Hidden Tyranny of Numbers
February 16, 2026
Two emails landed in inboxes recently - one from a minimalist philosopher, the other from an entrepreneurial finance expert. On…
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